Dongfeng Concept Car e.π

Endless imagination of future life

Brand new Dongfeng concept car e.π

Draws the future closer

Debut at 2018 Beijing Auto Show

BITONE was honored to be asked to create the advertising film for Dongfeng concept car e.π. To present the core value of Dongfeng concept car vividly, our production team has travelled to a lot of places, including snow mountains, forest, sky way, laboratory, tunnel, etc. to catch perfect live shots.

The film shows different groups of people exploring life. From “travel tools” to “emotional carriers”, to “lifestyles”, the core brand value of Dongfeng – premium, intelligent, delightful was fully expressed.